At Keyes, we don't believe in a one-size-fits-all approach. The best strategy is always the one built around the client, not the market.
We're proud to announce that Keyes now offers Zillow Preview, a pre-market program that gives sellers and their agents a powerful new way to build buyer momentum before a home goes active on the MLS.
Zillow Preview gives listings public visibility on Zillow and Trulia before they go active on the MLS, reaching the platform's 235 million average monthly unique users. During the preview period, listings receive elevated placement in search results and email alerts, building real buyer demand before go-live. Unlike private listing networks, Zillow Preview keeps the field open — any buyer, any agent, no gatekeeping.
That pre-market window gives Keyes agents something valuable to work with. How many buyers are saving the listing, how quickly interest builds, what that signals about pricing and timing. A Keyes agent uses that information to sharpen strategy before the home ever hits the MLS, so that by the time it goes live, within one business day of the preview period ending, the approach is already informed by real buyer behavior rather than assumptions.
The preview period creates early anticipation and surfaces serious buyer interest before a home is fully active on the market. For sellers where timing and positioning are priorities, that early read on demand can inform smarter decisions at every step of the process.
Zillow Preview also fits naturally into a broader listing strategy. Some sellers use it as a standalone approach to generate early momentum. Others incorporate it as the first phase of a fuller market rollout, using real buyer activity during the preview to guide next steps. Either way, the decision is driven by the seller's goals and shaped by the expertise of their Keyes agent.
"Our agents compete on expertise, relationships, and service, and this gives them another powerful tool to deliver maximum exposure on a marketplace where 70% of buyers already start their search. It's the kind of option our agents want to offer, and it's what sellers and buyers deserve." — Mike Pappas, CEO, The Keyes Family of Companies
Ready to build momentum before you list?
Your Keyes agent can walk you through whether Zillow Preview is the right fit for your home, your timeline, and your goals.